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goo.gl, Google's URL Shortener, Goes Live

There are hundreds of URL shorteners around these days such as


with the bigger websites even creating their own URL shortening services.

Now Google have stepped in to the ring with their own URL shortening service, goo.gl. Although goo.gl URLs have been appearing in Google products for some time, they have only just released a website for shortening any URL. The blog posting announcing the release can be found on their social web blog at http://googlesocialweb.blogspot.com/2010/09/google-url-shortener-gets-website.html.

Given the resources behind Google, this will probably be one of the most stable and secure URL shorteners, and is unlikely to go the way of some such as tr.im.
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